UK-Based Makeup Brand

Launched From Scratch — £39,418+ in GMV in Just One Month

Platform: TikTok Shop

Industry: Beauty / Makeup

📈 Performance Highlights:

• Total GMV: £37,880.70
• GMV with TikTok Co Funding: £39,418.27
• Net Revenue: £23,278.27

🚀 Brand Background & Challenge

This UK makeup brand was already performing well across traditional eCommerce platforms, but they had no presence on TikTok Shop. They wanted to build something from the ground up, with strong community engagement and long term brand loyalty.

🎯 Our Strategy

• Created a tight knit creator community under the brand umbrella.
• Interacted daily with affiliates, shared performance feedback, and optimized strategy on the fly.
• Set up a healthy internal competition, offered bonuses, weekly wins, and creator spotlights.
• Took live feedback from the brand to guide affiliate content in real time.
• Gave clear guidance on lighting, editing, video structure, hooks, and CTAs.
• Focused on retention through shared engagement: likes, comments, shares within the creator circle.

🌟 Results

This was one of our most collaborative and community driven launches, and the results speak for themselves:

• ✅ Strong sales momentum in just 4 weeks
• ✅ Brand visibility boosted with consistent creator content
• ✅ Affiliate led structure scaled without high paid ad spend
• ✅ A loyal creator circle that continues to fuel engagement